AAG Golf Management Inquiries

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Management Overview

A.A.G. Management:

Our primary objectives are to evaluate and improve the operational and financial standings of your facility.


A.A.G. focuses on every individual that walks through our doors. Every phone call is answered efficiently and every customer is acknowledged. We take pride in making sure our customers have a pleasant experience from the time they pull into the parking lot, until the time the place their bags in their cars and leave. Superior customer service is the key factor in retaining golfers at our A.A.G facilities. Loyal customers are the lifeline of a successful golf course.


Once A.A.G. has evaluated your facility, we will begin to implement operational strategies to improve your facility.

  • Sound Business Plan for your particular facility
  • Implement new marketing strategies
  • Introduce A.A.G. programs
  • Evaluation of the Agronomic programs

While improving customer service, providing golfers with an enjoyable experience, and implementing our business plan, A.A.G. will meet and exceed your expectations.


A.A.G. provides the golf course owner/owners with proven results, while ensuring them control and insight in important business decisions regarding their facility.



  • Public
  • Municipal
  • Semi-Private
  • Private

A.A.G. has the experience, staff, and expertise to manage all types of golf courses.

Evaluating & Budgeting

Evaluating, forecasting and budgeting are key factors in planning and implementing successful business strategies. A.A.G. establishes and designs business plans that provide results. We work closely with all staff personnel and with the golf course owner to establish a long-term vision that is consistent in each department of the facility. Our staff and client work together as a team!


A.A.G. Areas of planning and evaluating:

  • Financial planning
  • Marketing and Competitive Analysis
  • Agronomy evaluating/planning
  • Day to Day Operations Budget
  • Food and Beverage Evaluation
  • Administration Evaluation
  • Personnel Evaluation
  • Competitive Analysis
  • Capital Improvement Planning
  • SWOT Analysis
  • Customer Segmentation Review
  • Lease Acquisition Forecasting
  • Yield Management Review
  • Historical and Situational Analysis
  • Cash Flow Budgeting

A.A.G is capable and qualified to carry out every duty and responsibility that a golf course requires. We provide our clients with adequate information in an organized and timely fashion.


Our services include:

  • Budgeting and Business Planning
  • Bank Statements and Reconciliations
  • Inventory Management
  • Collecting , Reporting and Depositing of all Revenue
  • Financial Statement Preparation
  • Accounts Payable and Receivable
  • Payroll Processing
  • Employee Benefits
  • Sales and Use Tax
  • Leases, Permits and Licensing
  • Fiscal Year Reporting
  • Metric Reporting and Evaluating
  • IT Support and Development
  • Invoice and Payable Reviews
Golf Operations

Our golf operations teams earn our guests’ loyalty and repeat business by providing exceptional customer service and acknowledgment. A.A.G. provides the golfer with an enjoyable and memorable round of golf each time they come to one of our facilities. This begins when they pull into the parking lot and ends when they drive out of the entrance.


A.A.G. will provide the best customer service and appreciation throughout the entire golfing process:

  • From booking the tee time
  • Entering the Pro Shop
  • Checking in at the counter
  • While they are playing on the course
  • When they make the turn
  • Returning their cart at the end of the round

A.A.G. Golf Services:

  • Pro Shop Management
  • Retail management
  • Staff Training
  • Point of Sales Implementation and Solutions
  • Fee Collection
  • Golf Cart and Equipment Rental
  • Tournament and Event Planning
  • On-Course Services
  • Pace of play Management
  • Clubhouse Maintenance
  • Tee Time Reservations and Solutions
  • Golfer Development Programs
  • Handicap Services

A.A.G. and its agronomy specialists consistently provide the best course conditions obtainable while staying within maintenance budget constraints. A.A.G. and its team of GCSAA certified golf course superintendants are qualified experts in the maintenance of all turf grass surfaces.


The superintendant, within the guidelines of our operational philosophy, manages all maintenance and grounds keeping responsibilities. With course conditions being the most important determining factor in a facilities success, immediate access to a team of experts within our own network is an invaluable safety net when potential problems arise.


Internal operational support as well as buying power is two of A.A.G.’s greatest strengths. Capital expenses such as the purchase of mowers, tractors, fertilizer, sand, and other maintenance needs are secured at the lowest possible costs. This purchasing leverage significantly impacts the ability to meet budgetary goals. Our course-to-course asset sharing program reduces expenses by dividing the costs of high dollar specialty equipment (aerification equipment, commercial spreader, etc…) that are typically used only a few times each year.


A.A.G. provides the following Agronomic Services:

  • Education and Professional Agronomy Training
  • Equipment Maintenance
  • Facilities Responsibilities and Maintenance
  • Irrigation Management
  • Turf Management
  • Pest Management
  • Annual Agronomic Planning
  • Turfgrass and Soil Science
  • Equipment Procurement
  • Greens/Grounds Budgeting
  • Greens/Grounds Staffing
  • Greens/Grounds Forecasting
  • Purchasing of Fertilizers and Chemicals

Agronomic Assessment:


A.A.G. focuses on identifying the most productive and cost efficient maintenance practices that the facility can perform, while optimizing the playing conditions. Our analysis will provide an overview that defines the facilities’ agronomic strengths, weakness, threats and opportunities. The detailed analysis will also provide the golf course with A.A.G.’s agronomic suggestions.


A.A.G.’s Agronomic Services:

  • Staffing
  • Labor Planning
  • Equipment Maintenance
  • Irrigation
  • Turf grass Maintenance
  • Agronomic Planning
  • Agronomic Scheduling
  • Environmental Planning
  • Course Renovation Projects
Food & Beverage

A.A.G. focuses on providing an enjoyable dining experience at each of our facilities. This ranges from short-order dining to full service fine dining and accommodations. We have the same concept in the F&B department as we do in the Golf Course side of the business. Every customer is acknowledged and treated with the highest level of customer service.


A.A.G. has experience in the following Food and Beverage Areas:

  • Bar and Grill Operations
  • Outings
  • Banquets
  • Weddings
  • Catering

A.A.G. is capable of providing the following Food and Beverage Services:

  • Menu Customization and Pricing
  • Buying Plans
  • Inventory Management
  • Food Preparation
  • Staff Training
  • On Course Beverage Cart Service
  • Banquet planning
  • Counter and Dining Room Service
  • Alcohol Service Training 
  • Safety and Sanitation Programs
  • Accounting and Margin Analysis
  • Catering and Tournament Event Sales
Player Development

Growing and expanding the game of golf is one of A.A.G.’s main goals. Player development is important to expanding and increasing participation in the game of golf. Player development is more than just private lessons and traditional junior golf camps.


A.A.G. has teamed with TGM (Total Golf Management) to help expand and grow the player development programs within our communities and facilities.


TGM Golf Academy was started in 1999 by Mike Lawrence and Todd Ellison. The goal was to create a true learning experience for those who wanted a better understanding of what was needed in order to see improvement. In those years we have seen our client list grow to over 1500 customers.


A.A.G. Player Development Services:

  • Individual Lessons
  • Group Lessons
  • Golf Clinics
  • Video Instruction
  • Full Swing Analysis
  • Web Interactive Lessons
  • Junior Golf Camps
  • Junior After School Programs
  • Hootie and The Blowfish Junior Tour
  • Get Golf Ready
  • Play Golf America
  • Little Legends
  • A.A.G. Collegiate Membership
Consulting & Solutions

A.A.G. not only has management opportunities, but we also provide consulting and solutions. We develop strategies for improving your golf course business and then help you execute the business plan. A.A.G. and our consulting practices are proven, logical, and always based on sound business plans. A.A.G. strives to improve your facility’s operational structure and increase your bottom line, resulting in maximizing your golf course’s profitability.


Once A.A.G. partners with a facility we perform a series of assessments and examine every department of the facility.


Operational Assessment: 

A.A.G. performs an in-depth operational analysis of the facility. Every operational assessment A.A.G. performs relies on proven strategies, plans, techniques and our team’s expertise in developing a sound assessment. Once we have collected our data, we provide recommendations and develop a plan of action for areas where improvements are needed.


A.A.G. Operational Assessment Areas:

  • Purchasing
  • Retail Merchandising
  • Point of Sale Systems
  • Staffing Structure
  • Operating Procedures
  • Review Lease/Concession Agreements
  • Financial Statements
  • Marketing Plans
  • Capital Improvement Plans
  • Accounting Practices
  • Clubhouse Operations
  • Player Development Programs
  • Data Collection Process
  • Customer Service Practices

A.A.G. will increase revenues by achieving greater brand recognition and reaching our targeted consumers. A.A.G. will develop a comprehensive marketing and sales strategy that assures optimum exposure to all golfers within the specified market.


Our marketing principals are relevant and effective. The ability to track the consumer and their current participation behavior is key to long-term success. Collecting customer data allows A.A.G. to have current information on each customer’s playing and spending patterns. A.A.G. utilizes state of the art integrated tee sheet, POS, and marketing software programs. These integrated systems provide an avenue to collect data during tee time reservation, seamlessly check them in at the point of sale, and the ability to market to the customer immediately!


Our technology platform allows us to:

  • Capture guest data
  • Earn guest loyalty
  • Gather email address for our email blasts
  • Grow repeat business Increase our spending per golfer visit

A.A.G. Marketing and Media Services:

  • Target Market Analysis
  • Branding and Identity Development
  • Customer Acquisition Programs
  • Advertising Campaigns
  • Internet Marketing
  • Email Blasts
  • Customer Retention
  • Marketing Special Events
  • Performance Tracking
  • Customer Surveying
  • Media and Public Relation Plans
  • Press Release Writing
  • Commercials
  • Community Involvement
  • Social Media
  • Direct Mailing
Due Diligence & Feasibility

A.A.G. is committed to providing the most reliable and comprehensive course assessment possible. From underutilized profit centers to potential financial pitfalls, A.A.G. gives the customer the necessary data and recommendations to minimize losses or most importantly… maximize profits!


A.A.G.’s Due Diligence:

  • Personnel Evaluation
  • Market Competition
  • Forecast of Net Cash Flows
  • Historical Cash Flow Tax Implications
  • Historical Facility Operations
  • Depreciation Analysis
  • Historical Budgeting

A.A.G.’s Partners

A.A.G. has local and regional purchasing power with the industry’s leading manufacturers and vendors, resulting in value and discounts in every department of the golf course.

  • Titleist
  • Callaway
  • Adidas
  • Taylor Made
  • Wilson
  • FootJoy
  • U.S.Kids Golf
  • Yamaha
  • E-Z-Go
  • Toro
  • John Deere
  • Harrell's
  • Rain Bird
  • Pepsi
  • Waste Management
  • Grainger
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CALL US: 864-878-6083
EMAIL: info@golfaag.com
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